| A pageview is counted each time a single page on your website is loaded or reloaded by a user. It's a measure of how many times a page has been viewed, regardless of whether it's by the same user or different users. |
Pageviews help identify your most popular content, showing which pages attract the most traffic.
Website traffic analysis - pageviews contribute to overall website traffic metrics, giving you a sense of how much your site is being used |
Google Analytics |
| This metric tells you the average number of different pages a user visits during a single session on your website |
A higher views per session number generally indicates that users are exploring more of your website's content within a single visit. This suggests that your content is engaging, your website navigation is user-friendly, and you're effectively guiding users to related or interesting pages. |
Google Analytics |
| The percentage of website visitors who view only one page on a website and then leave without interacting with any other pages on the site. |
A high bounce rate can indicate:
Irrelevant content: users aren't finding what they expected or were looking for
Poor user experience: the website is difficult to navigate, slow to load, or visually unappealing
Technical issues: the website has broken links, error messages, or isn't mobile-friendly |
Google Analytics |
| This metric measures how actively users are interacting with your website's content and features. It provides insights into how well your website captures visitor interest and encourages them to take meaningful actions beyond simply viewing a single page. |
Reflects how actively involved users are with your content or platform. High engagement e.g. longer time on site, multiple pageviews, social interactions often correlates with increased interest and potential for conversion |
Google Analytics |
| This measures how actively involved users are with your website and its content. |
High user engagement is generally associated with positive brand perception and increased conversions |
Google Analytics |
| The number of times a specific page on your website served as the first pageview of a user's session/how many times a particular page acted as an 'entry point' to your website for visitors |
Identifying landing page effectiveness: analysing entrances helps you understand which pages are most frequently used as landing pages, whether from organic search, email campaigns or other sources
Optimising user experience: by knowing where users are entering your site, you can tailor the content and design of those pages to better meet their needs and guide them deeper into your website
Content strategy: high entrance numbers for specific blog posts or content pieces can indicate their popularity and effectiveness in attracting visitors |
Google Analytics |
| The number of times a specific page on your website was the last page viewed in a user's session before leaving your site/the count of how many times a particular page acted as an 'exit point' from your website |
A high exit rate from a particular page might indicate that users are not finding the information they were looking for, encountering technical issues or broken links, dissatisfied with the page's design or usability |
Google Analytics |
| This metric tells you, on average, how many pages each active user looks at on your website within a specific timeframe. |
Content engagement: a higher views per active user metric generally indicates that your content is resonating with your active user base, encouraging them to explore more pages.
A well designed website with intuitive navigation and relevant ocntent can contribute to higher views per active user, as users can easily find and access the information they're looking for
Product stickiness - for websites with user accounts, this metric can reflect how frequently users are returning to use the product or service |
Google Analytics |
| This metric represents the number of first-time visitors to your website within a specific timeframe. These users have not accessed the site before (or at least not within the period being measured) and are considered unique visitors |
A steady influx of new users indicates that the content strategy, marketing efforts or brand awareness initiatives are attracting a fresh audience |
Google Analytics |
| This metric measures the length of time a user spends on a webpage after clicking on a link, it is typically calculated from the moment a user clicks on a search result to the moment they return back to the search engine results page, without clicking on any other links on your website |
User engagement and content relevance: longer dwell times often indicate that users are finding the content on your page relevant, engaging, and valuable. They are taking the time to read, watch or interact with the information presented.
Search engine ranking factor: Longer dwell times may signal to search engines that your page is satisfying user intent, potentially leading to higher rankings |
Google Analytics |
| This measures how far down the page users scroll. Deeper scrolls suggests users are consuming more of your content. |
Provides insights into how deeply users are engaging with your content. Deeper scrolling suggests that users are finding the information relevant and are willing to invest time in consuming it |
Google Analytics |
| This measures the percentage of users who arrive at your website from search engines (such as Google) and then complete a specific conversion goal (e.g. making a purchase) |
A high conversion rate from search traffic indicates that your SEO efforts are attracting the right audience and that your website effectively converts them |
Google Analytics |
| Total number of times users have completed a specific goal |
This provides insight into how effectively you guide users towards desired outcomes and reveals potential areas for improvement within a process. For example, a low completion rate for an online form might indicate usability issues. By pinpointing these friction points, you can optimise design and enhance user experience to help users complete their desired goal. |
Google Analytics |
| The percentage of first-time visitors to the website against the percentage of visitors who have visited the website before within a defined period, this provides insight into the effectiveness of the website by being able to attract both new and repeat visitors |
A high percentage of new users can indicate successful marketing campaigns, growing brand awareness, and the ability to attract a fresh audience
A high percentage of returning users often suggests engaging content, a positive user experience and strong brand loyalty that encourages repeat visits |
Google Analytics |
| The number of users using bookmarking features to save content for future reference |
A high volume of bookmarks or saves can indicate that users find content valuable enough to revisit later. It suggests content is informative, actionable or useful as a reference |
Google Analytics |
| The number of users downloading resources such as PDFs, forms, checklists etc. |
Tracks users interest in specific resources, such as white papers, eBooks, or templates. High download numbers suggest valuable content that users are willing to exchange their information for |
Google Analytics |
| Tracks the proportion of visitors who share a specific page from your website on their social media channels. This could include shares on platforms like Facebook, Twitter, LinkedIn, Pinterest and others. |
A high social sharing rate indicates that your content is resonating with your audience and they find it valuable enough to share with their networks. It's a strong signal of content quality and shareability. |
Google Analytics |
| Breaks down the proportion of website visitors arriving from two primary sources:
Organic search - users who find your website through unpaid search engine results, typically by clicking on a link in the organic listings (not paid ads)
Direct traffic - users who arrive at your website by directly typing your URL into their browser, clicking on a bookmark. or clicking a link in an un-trackable source like a PDF |
Monitoring this allows you to gain a clearer picture of how users are finding your website and can adjust your marketing strategies to attract the right audience and achieve your business goals. |
Google Analytics |
| The percentage of users who click on a specific link or element e.g. a button, a search result) out of the total number of users who saw that element |
A higher CTR generally indicates more compelling content or a more effective marketing message, driving the user to take the desired action e.g. visiting a landing page |
Google Analytics |
| Tracks the total count of support requests received within a specific timeframe. It's a fundamental measure of customer support demand, and the overall workload of a support team. |
By monitoring ticket volume, you gain valuable insights into customer support demand, team performance, product or service issues, and overall customer satisfaction. This helps to make informed decisions about resource allocation, process improvement and business growth strategies. |
Zendesk |
| A KPI that measures the average time it takes for a customer support team to respond to a user's inquiry or support request, reflecting the team's responsiveness and efficiency in addressing customer needs. |
Customer satisfaction: faster response times are generally associated with higher customer satisfaction, as users appreciate prompt assistance
Support team efficiency: it helps identify bottlenecks in the support process and areas for improvement in worflow or resource allocation
SLA's: many businesses set target response times as part of their SLA's and tracking this metric ensures they are meeting those commitments |
Zendesk |
| The percentage of website visitors who access the site while logged into an account versus those who browse anonymously without logging in |
User engagement and loyalty: a high proportion of logged in users often indicates greater user engagement as logged-in users typically have a stronger connection to the site or its services
Content accessibility and personalisation: understanding the balance between logged-in and not logged-in users helps determine how much content should be accessible without an account and how much to personalise for logged-in users
Conversion optimisation: tracking this metric can reveal if logged in users are more likely to convert e.g. make a purchase, sign up for a service, etc.) compared to anonymous users |
Google Analytics |
| This measures the percentage of users who use your website's internal search bar and then complete a conversion goal after viewing the search results |
A high conversion rate from internal site search suggests that your site search is functioning well and that your content is relevant to what users are searching for |
Google Analytics |
| This metric refers to the distribution of website traffic based on the origin or referral source of the visitors. It shows what percentage of your website traffic comes from different channels, such as Google Search, internal search, social media, email marketing and direct traffic. |
Understanding the source of your website traffic allows you to:
Identify growth opportunities - focusing on channels with high potential for attracting your target audience
Optimising user experience: tailor content and messaging based on how users are finding your website |
Google Analytics |
| The percentage of users who answered 'Yes' to the question 'was this page useful?' - this metric provides a simple measure of user satisfaction with the page's content and helpfulness. A higher percentage of positive responses generally indicates that the page is meeting user needs. |
This metric provides a simple measure of user satisfaction with the page's content and helpfulness. A higher percentage of positive responses generally indicates that the page is meeting user needs, while a lower percentage suggests a need for improvement. |
Content Data App |
| The number of users frequently revisiting specific content pieces, indicating ongoing value and potential for reuse |
Demonstrates the long-term value and relevance of content. Repeat visits suggest that users find the information useful, engaging, or worth revisiting for updates or further exploration |
Google Analytics |
| Reflects where your website typically appears in search engine results pages (SERPs) for specific keywords. Essentially the average position your website holds across all the keywords you're tracking. |
Higher search rank positions generally lead to greater visibility and organic search traffic. Users are more likely to click on results appearing at the top of the first page. |
Google Search Console |
| Reveals the specific words and phrases people use most frequently to find your website through search engines. It provides a direct window into the language and intent of your audience when searching for information, products, or services related to your business. |
By analysing the most common search terms, you gain valuable insights into what your target audience is actively looking for. This helps you tailor your content, products and marketing messages to better address their needs and expectations. |
Google Search Console |
| This tracks how many users are choosing to print content directly from your website or web application. It essentially counts the instances where users trigger the print function on a page containing HTML content. |
In some cases, a high print volume might indicate that users find the content valuable enough to have a physical copy. This could be relevant for articles, reports, invoices, or other information-dense content. On the other hand, frequent printing might suggest that the content isn't easily digestible or accessible on screen. |
Google Analytics |
| Tracks how many times users are printing PDF documents that are hosted on your website or web application. This means someone has accessed a PDF file from your site and then chosen to print it. |
A high PDF print volume can indicate that users find the content valuable enough to have a physical copy. This is particularly relevant for documents designed for printing, such as a reports, white papers, brochures, or forms. |
Google Analytics |
| This tracks the percentage of your website visitors who rely on assistive technologies to access and interact with your content. This includes tools like: screen readers, screen magnifiers, voice recognition software and keyboard navigation. |
By understanding the needs of users with disabilities, you can create a more user-friendly and accessible website for everyone. |
Google Analytics |
| This represents a period of time during which a user is actively interacting with your website. It's a way to group together a user's actions on your site within a defined timeframe |
Sessions provide a fundamental measure of how many individual browsing instances your website receives within a given period
User behaviour understanding - by analysing metrics within a session e.g. pages per session, average session duration, you can gain insights into how users navigate and engage with your site |
Google Analytics |
| Number of unique individuals visiting your website |
Measuring users helps to understand the reach and impact of your website or digital platform. It reveals how many unique individuals are engaging with your content, products, or services. This helps with identifying target audience segments, making informed decisions and with content strategy. |
Google Analytics |
| The first page users access on your website |
Landing pages are often designed with specific conversion goals e.g. sign-ups, purchases. Tracking visits helps you analyse the top of the funnel and identify potential bottlenecks where users drop off. This also allows you to understand user behaviour, optimise for conversions and ultimately driving business growth. |
Google Analytics |
| Average number of pages viewed during a single session |
Measuring pages per session can reveal how deeply users are engaging with your website content and how effectively your site structure encourages exploration. A higher number of pages per session generally indicates that users are finding your content valuable, navigating easily between related pages, and potentially moving closer to conversion goals. Conversely, a low number might suggest a lack of compelling content, poor site navigation, or a disconnect between user expectations and what your site delivers. By tracking this metric, you can identify areas for improvement, optimise content and structure to encourage exploration and guide users towards desired actions. |
Google Analytics |
| Average length of time users spend on your website per session |
Average session duration provides a glimpse into how engaging your website or platform is for visitors. Longer durations generally suggests that users are finding value, exploring content, and potentially moving to conversion goals. Conversely, short durations might indicate a lack of interest, difficulty finding relevant information, or a poor user experience. By monitoring this metric, you can identify areas for improvement, optimise content for greater engagement, and ultimately encourage users to spend more time interacting with your site. |
Google Analytics |
| Percentage of users who interact with specific elements on your website (e.g., forms, videos, downloads) |
Enables you to understand how engaging your content or platform is. It goes beyond passive views to reveal how many users are actively participating - clicking buttons, watching views, downloading resources, or engaging in any way you've designed for. This metric provides valuable insights into what resonates with your audience, what captures their attention, and what falls flat. By analysing interaction rate, you can identify areas for improvement, optimise content for greater engagement, and ultimately create a more compelling and successful user experience. |
Google Analytics |
| Percentage of people who completed the survey after viewing the content that promoted it |
This tracks how effective your content is in motivating users to take action e.g. submit a survey response. A high conversion rate suggests your content was engaging, clear, and included a call-to-action that worked. A low conversion rate could indicated that the call-to-action need to be simpler or more direct, or that the content itself didn't resonate with the right audience so needs to be refined. |
Qualtrics |
| Customer Satisfaction Score (CSAT) gauges user satisfaction with your content, often measured using a rating scale (e.g., 1-5 or 1-10, with higher scores indicating greater satisfaction) |
CSAT scores provide direct feedback on how well your content meets audience expectations. A high score likely means your content was clear, relevant, and helpful. A low score might indicate the content didn't answer key questions, was hard to follow, or wasn't aligned to the audience. This measure helps you pinpoint what's working and where your content can be improved to better serve users' needs. |
Qualtrics |